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Runners Helping Runners

 

Jul 2022

Seoul, South Korea

Nike Korea

Production, Studio Management

Runners Helping Runners is a content franchise which Nike global introduced in HO21, featuring marathon world-record holder Eliud Kipchoge and athletes worldwide.

 

Runners Helping Runners is a consumer facing commitment, a mindset and an open invitation.  

 

It’s meeting runners where they’re at, listening to what they’re looking to do, what they need, what scares them or motivates them and asking, “how can we help?”  

 

If we can commit and consistently show up to help, then we believe that we’ll become what we’ve set out to be: their trusted partner. 

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