top of page

Playground For All

 

Apr 2022

Seoul, South Korea

Nike Korea

Production, Studio Management,

Brand Narrrative

The experience of pushing beyond our limits through sports can have a positive impact on various aspects of life. However, there are students who face challenges in actively participating in sports due to the pressure of performing at a high level. At Nike, we believe that everyone, regardless of age or gender, should have the opportunity to enjoy sports without feeling the need to be highly skilled. That's why we have launched the 'Playground for All' campaign.

Building upon the success of the campaign, Nike has taken another step towards sustainability through the 'Nike Recycling & Donating' program. As part of our Move to Zero initiative, this program collects donated Nike shoes and apparel from consumers to create a unique physical 'Playground for All.' The objective is to promote equal access to sports and physical activity for individuals of all genders, ages, and physical abilities, ensuring that everyone can experience the joy of sports without limitations.

PFA_Main KV Asset
PFA_Main KV Asset_Athlete_KRK
PlayGroundForAll
PFA_Main Hero_Catalyst
PFA_Small Group
bottom of page