top of page

AF1_Join Forces

 

Oct 2022

Seoul, South Korea

Nike Korea

Production, Studio Management,

Creative Direction(assist)

The story of FORCE is a story of people coming together. Diverse individuals, from different backgrounds, different neighborhoods, & different perspectives joining forces to create the collective power required to push culture forward. 

That’s the power of FORCE. 

 

Drawing inspiration from one another, the Air Force One became a unifying symbol between their worlds of sport, music, dance, and creativity that continues to this day. 

Now, a new cast of characters is taking the stage, but the heart, ambition, unity, and collective force required to take the world by storm remains. 

 

This isn’t a Nike story. This is our story. 

And it can only be told together. 

bottom of page