Before Air was our greatest invention, it was just another idea. By opening a literal window to the sole, it single-handedly kickstarted a revolution. Adding Air is what makes something special. Air represents influence, we don't need to create the next big thing. The next big thing is already out there. We will empower Gen Z to connect with the spirit of Air Max and use it to create a future that's playful and boundless and closer than we think. Where will they take Air next?

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How AirMax invented from an innovative mindset, what if we challenge our audience to go beyond your imagination. Asking what your desire is. You can express something crazy, new, and unexpected through your imagination. It could be an another you, music, philosophy, style, art and anything! We will visualize their imagination in a corky and fun way. Embracing your ideas come to life. In the world of AirMax, go beyond what you desire.